The builder behind Sorna Studio

Fourteen years of shipping software in Melbourne and Berlin. Now building AI ventures end to end, with the type and test discipline of a production team.

Beny AbedianBeny Abedian
Mister Spex, BerlinSenior Software Engineer · 2021 to 2024
CavrocCo-Founder · Board Member · 2015 to Present
SportsbetSenior JavaScript Engineer · 2018 to 2020
CashtivityTechnology Lead · 2016 to 2018

I have been delivering software for fourteen years across startups, agencies and enterprise teams in Melbourne and Berlin, from one of Australia's largest wagering platforms at Sportsbet to e-commerce for a European optician at Mister Spex. In 2015 I co-founded Cavroc, a geotechnical and mining software company, and I still sit on its board.

Since 2024 I have built AI products end to end on my own, working with a team of AI agents. Sorna Studio is the studio that holds them: Epic Old Tales, TopShelfTradie, ListingMotion and Xplainio. Each runs as its own venture, built on the same video engine and the same engineering practice.

The agents propose and I decide. As I put it on LinkedIn: “The more I let AI write code without reading and reviewing every line, the more dark spots grow in my understanding and my mental model.”

The consultancy brings that practice to small businesses: one focused day, one specific task, one working system by that afternoon. I am Melbourne-based and work on-site with local teams.